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On the spiritual path, if we are being honest with ourselves, it is important to observe the exact same marketing schemes used to make ascension, or higher consciousness a consumer item that can be easily purchased. Marketing campaigns are being used with all the consumer key notes to attract a massive spiritual following, and are being introduced and peddled to the public through social media, and YouTube. People that generally are not equipped with strong discernment and a cultivated b.s. meter, have the tendency to give away their personal power to an outside influence, such as a guru type, group consciousness or a [[Spiritual Consumerism]] movement marketing themselves as a spiritual authority. Too many people are believing that spirituality, [[Expanding Consciousness]], and becoming enlightened can be achieved through the pathway of consumer spirituality and self-proclaimed experts that call themselves masters. They can buy enlightenment, have a glamourous spiritual life hanging out on the galactic planes, rather than commit to the deeper inner work of clearing the shadow, by observing the unruly ego in action and correcting abusive patterns of behavior.

Materialistic values powering up consumer cultures glorify and breed narcissistic personalities that have [[Lack of Empathy|little to no empathy]] for other people. People that are materialistic and externally motivated tend to equate their value, worth and esteem on their accumulated wealth, status and possessions. Yet, the same pitfall is common under the label of spirituality or higher consciousness, a breed of [[Spiritual Consumerism]] that is marketed as enlightenment to gain a marketed level of faux spiritual status. A belief that enlightenment can be achieved through instant gratification and by skimming on the surface of life, while ignoring the deeper inner emotional work that leads to personal accountability and greater integrity.<ref>[https://energeticsynthesis.com/index.php/resource-tools/blog-timeline-shift/3350-spiritual-consumerism Spiritual Consumerism]</ref>